The rating confirms Allianz’s position as one of the world’s strongest brands. Listed as some of the main reasons for the upgrade are the improved revenue outlook after the corona-induced uncertainty and an increase in Allianz’s Brand Strength Score.
With the firm’s Asset Management business and €2.5T AuM, the overall brand value increased by 12 per cent and reached almost €39 billion.
“The news affirms not only the brand strength of the organisation but also demonstrates that the insurer is more than a leader in the insurance business,” said Serge Raffard, Group Strategy, Marketing, Distribution Officer at Allianz SE.
With a top brand strength rating in the AAA band, Allianz will use its brand as a key facilitator for moving the business into new and adjacent categories.
The growing strength of Allianz, combined with digitalization, enables even more significant value creation as a multiline company’, such as financial services. As announced during its Capital Markets Day in late 2021, Allianz will leverage its purpose and brand to generate profitable growth and drive customer centricity in its strategy 2022+.
“It makes me very proud to share such fantastic news at the beginning of 2022. Being rated 30th among the strongest global brands reflects the hard work and strategy behind the steadily growing Allianz brand,” said Head, Global Brand & Marketing at Allianz SE, Dr Christian Deuringer.
