Social media influencer and CEO of the BDB Luxury clothing line, Nwaubani Ebube Clinton, popularly known as Billion$baby, says his achievements with his clothing line is the reason why he is highly sought-after by brands.

With over a million loyal and active followers across various social media platforms, Billion$Baby is an influential influencer; an image he has carefully carved for himself over the years, making productive use of his massive followership on Instagram, TikTok and Facebook.

With most brands are targeting millennials, which, coincidentally, is a generation that Billion$baby falls into, due to their high purchasing power, it comes as no surprise why he commands such  amount of understanding in this business. And with millennials majorly present on social media, it is necessary for brands to collaborate with social media influencers.

Besides, according to Billion$baby, traditional advertising lacks credibility and authenticity, and fails to click with this generation. So, with the help of powerful influencers like Billion$baby, brands can generate a greater sense of credibility because the audience trusts what he puts out on social media and he has a readily available feedback model.

With every business engaging in a race to dump their product, goods and services online, it may be an unknown futile venture for them as customers may be lost in the middle of trying to associate with the brands and what they are all about, as rightly pointed out by Billion$baby himself.

“This is where social media influencers like me come in. With the online space cluttered with millions of brands, reaching potential customers can be problematic for some producers and markers, hence it makes sense to employ someone who has influence over his or her large followers and could easily convince them to give your product a try,” Billion$baby said.

One of the things that Billion$baby does is to make brand presence strong on social media, making the targeted audience notice brands and start discussing it, start a conversation about a particular brand through different content strategies and this can prove to be advantageous in many ways, and also exposes such product to previously undiscovered audience base.

Billion$baby understands the importance of this fact, how it works on the followers, and why brands must take advantage of the new reality. This is one of the reasons why he likened social media influencers to opinion leaders, who bear massive influence on what people should know and do about certain things as they affect them.

“Just as it is in society, people listen to opinion leaders who could be political leaders or economic leaders. In the same way, in the vast virtual space of social media, influencers play the role of opinion leaders. So there is nothing morally wrong in being an influencer,” he stated.

Billion$Baby uses his vast experience to analyse his followers’ reactions with the help of likes, comments and reactions received on the branded content published by him on his social media. This analysis will help the owners know what kind of strategy works for their brand and target audience.

With his popularity and wide acceptance, Billion$baby has put names of brands on the map, or increase awareness about them as an influencer.

“I have worked with lifestyle and clothing brands like Wilo and a few others, but my job is to provide awareness for the brands, boosting their algorithm across their social media platforms as well,” Billion$baby stated.

And for brands that still think influencers have no roles to play in today’s marketing, he said: “It is ignorance that makes people question the value of influencers in the marketing of brands.”