Bruhm unveils new range of electronics for modern African families

Bruhm, a prominent player in home appliances, has unveiled its latest line, Bruhm Black, for the West African market, setting a new benchmark for luxury and performance in the industry.


With a keen eye for sophistication and cutting-edge technology, Bruhm Black promises to redefine the modern living experience, the company said. Chief Operating Officer of Bruhm Global, Subrat Singh, expressed enthusiasm about the new product, highlighting the brand’s dedication to understanding and meeting the unique preferences of West African consumers.

“With Bruhm Black, we aim to offer products that resonate with the lifestyle of consumers in this region.

“Our commitment to luxury design and premium quality ensures that our products are not only accessible but also affordable for all,” Singh said.
Head of Marketing at Bruhm Global,


Roshanak Taheri, emphasized the brand’s focus on affordability without compromising quality, noting: “Our latest collection includes a range of high-end appliances, featuring an 85” TV, a front-load washing machine crafted by a renowned German automaker and the most premium design of a four-door refrigerator.

“Each product in the Bruhm Black range is meticulously crafted to exceed expectations, offering consumers unparalleled performance, style, and durability.”

Bruhmh has sold millions of home appliances in West Africa. With a wide range of products designed to enhance the modern lifestyle, Bruhm has established itself as a household favorite in diverse markets. In recent years, Bruhm has significantly expanded its reach, establishing a presence in numerous countries across the continent and enlarging its global footprint.

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