It was an unforgettable night for the casts and crews of Breath of Life after the celebrated film claimed five honours at this year’s Africa Magic Viewers’ Choice Awards (AMVCA).
The anticipated 10th edition of the Africa Magic Viewers’ Choice Awards (AMVCA) ended following an exciting and star-studded three-day celebration.
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This year’s edition was held on the 9th, 10th, and 11th of May 2024, featuring a series of events, which include the Special Night With Icons, Young Filmmakers Day, the Cultural Day Celebration, and the main Awards Night.
The awards night was hosted by ace presenter IK Osakioduwa, with notable industry personalities including, Joke Silva, Sola Sobowale, Chidi Mokeme, Richard Mofe Damijo, Kunle Afolayan, Mo Abudu, Odunlade Adekola, Saheed Balogun and a host of others present.
Speaking at the event, Executive Head of Content and Channels, West Africa, MultiChoice, Dr. Busola Tejumola,, said: “The Africa Magic Viewers Choice Awards was created to honour exceptional achievements in television and film across the continent and we are excited to have been able to keep that fire burning through 10 editions. Year after year, we have received numerous entries and can attest to the growth in the quality of submissions with each edition.
“While this year’s edition is a milestone edition as it is the 10th, it is also a testament to the growth the film industry in Africa has experienced.
“We congratulate all the winners and nominees who have put in the incredible work. We’ll also like to say a big thank you to everyone in the African film industry. You have all made us proud.”
This year’s edition had 27 categories, with 16 non-voting and nine audience voting categories, and the winners were selected by a jury led by ace filmmaker and head judge, Femi Odugbemi.
Some of the highlights from the awards include Breath of Life and Jagun Jagun, winning multiple awards. IyaRainbow aka Idowu Philips and Richard Mofe Damijowere the recipient of this year’s Lifetime Achievement Award and Chimezie Imo was the recipient of this year’s trailblazer award.
Over the past 10 years, the AMVCA has recognised talent, celebrated artistry, and fostered different crafts. The awards show has not only become a focal point in showcasing the stories of Africa’s vast diversity — spanning over 3,000 tribes and a population exceeding 1 billion — but has also made a significant economic impact in its host country, Nigeria.
With an investment of 9 billion naira, it has created over 3,000 direct and indirect jobs, reaching an estimated total of 27,000 jobs throughout all its editions.
The tenth edition of the AMVCA was sponsored by headline sponsor, Amstel and tactical sponsors, Pepsi, Promasidor and Martell.
Other sponsors include TECNO, Hypo, Supa Komando, QuickTeller, Verve, Tiger Beer, MTN, Indomie, ONGA, Nivea, Goldberg, Jameson, Lush Hair, Legend Twist, Chivas.
