Kim Kardashian’s shapewear company, SKIMS, has reached a valuation of $4 billion after raising $270 million in a new funding round.
The company, which was founded in 2019, has quickly become one of the most popular shapewear brands in the world.
SKIMS is known for its comfortable and flattering shapewear, which is available in a wide range of sizes and shades. The company has also expanded its product line to include loungewear, sleepwear, and swimwear.
The new funding round was led by Wellington Management, with participation from existing investors such as Imaginary Ventures, Thrive Capital, and NEA. The funding will be used to help SKIMS expand its product line, open new retail stores, and invest in marketing.
The valuation of SKIMS is a significant achievement for Kardashian, who is already a billionaire thanks to her reality TV career and other business ventures. The success of SKIMS shows that Kardashian is a savvy businesswoman with a knack for building successful brands.
It is also a sign of the growing popularity of shapewear, which has become increasingly mainstream in recent years. SKIMS is one of a number of shapewear brands that have seen rapid growth in recent years, as more and more women are looking for ways to feel confident and comfortable in their own skin.
The success of SKIMS is a result of Kardashian’s business skills and her ability to tap into the needs of a growing market. It is also a sign of the changing landscape of the fashion industry, as more and more consumers are looking for brands that offer inclusive sizing and a focus on comfort.
