A leading yogurt brand in Nigeria, Nutri-Yo, has unveiled a refreshed brand identity and reformulated product line to deliver enhanced nutrition to consumers.
Unveiling the new look Nutri-Yo in Lagos, the company revealed that “the move is in its commitment to consistently innovate in giving the consumer only the best they deserve.”
The General Manager of CWAY Group, Vishal Patil, expressed excitement about the Nutri-Yo rebrand signifying the company’s unrelenting commitment to innovation, customer satisfaction and exceeding expectations.
Highlighting the journey since Nutri-Yo’s inception in 2018, Patil emphasised the brand’s integral role in Nigeria’s food and beverage landscape.
He affirmed the brand’s dedication to staying ahead of consumer needs through continuous transformation.
Patil added, “The new Nutri-Yo is a complete re-imagination, born out of meticulous analysis and an unwavering commitment to not only produce a nutritious drink but also meet the evolving needs of our consumers. This relaunch signifies our promise to remain at the forefront of anticipating needs and exceeding expectations.”
Marketing Director of CWAY Group, Rohit Prakash Gupta, reiterated the brand’s commitment to enhancing product quality. Gupta stated, “Nutri-Yo is crafted with our consumers in mind, aiming to offer the finest yogurt available. This relaunch is an important step in our ongoing commitment to innovation.”
In his address, Deputy Marketing Director at CWAY Food and Beverages Nigeria Co. Ltd, Samuel Akinrimisi, outlined the strategic objectives of the Nutri-Yo relaunch. These objectives include a targeted 20% incremental increase in sales volume compared to 2023.
Akinrimisi emphasized, “We aim to elevate Nutri-Yo to a premium status brand, foster brand awareness, stimulate repeat purchases, and enhance loyalty. The revitalized brand will maintain the familiar 500ml, 400ml, and 125ml sizes, assuring consumers that the taste they love remains unchanged while benefiting from a more fortified formulation with extra vitamins.”
Jennifer Egbuonu, Brand Manager for Nutri-Yo, assured consumers of the brand’s commitment to family-friendly, high-quality products. She stated, “Nutri-Yo has consistently been at the forefront of delivering quality, taste, and excellence since entering the Nigerian market in 2018. Our reimagined, fortified brand ensures a healthier consumption experience.”
