An Exhibition Manager, Brad Smith, has pledged to bring an international standard of quality to Nigeria’s food and beverage industry. Smith pledged during a three-day Food and Beverage West Africa Trade Exhibition held in Lagos organised by BtoB Events.
The fifth edition of this year’s exhibition gathered over 300 exhibitors from five continents who represented their brands and businesses from more than 50 countries.
The countries launched their new products into Nigeria and West Africa as well as met new business partners. Smith said: “This year’s exhibition featured more exhibitors, more countries, and more products than ever. If you are seeking new and exciting products that have yet to be seen in the West African market, FAB is simply the one.
“FAB 2024 brought even more countries and exhibitors than ever before. Our brand-new USA, China and Italy pavilions are joining our regular pavilions from Turkey, Dubai, India, Indonesia and Egypt. We are also welcoming exhibitors for the first time from countries, such as Mexico, Korea, Hong Kong, Oman, Saudi Arabia, Algeria, Iran, Libya, Turkmenistan, and Nepal.”
One of the international exhibitors, Xena’s Food Group, based in London, emphasised the huge potential of the Nigerian market, noting the growing demand for high-quality ingredients.
Head of International Trade, Kochhar, said: “FAB West Africa offers a unique opportunity to connect with key players in the food industry, specifically within the West African region.
“We believe that this targeted approach aligns perfectly with our goal of expanding our presence in Nigeria and neighbouring countries. We see this event as a strategic platform to showcase our offerings.
“Our primary objective is to establish Xena’s Food Group as a trusted supplier of premium food products in the African market. We aim to forge partnerships with distributors, wholesalers, hotels, and restaurants, showcasing our extensive range of high-quality mayonnaises, ketchup, flours, cooking oils, poultry, eggs, and grains.”
Also, Linc Drinks’ Export Manager, Zoryana Slater, recognise the immense potential of the African market, particularly Nigeria, and views FAB West Africa as a strategic platform to showcase our premium beverages.
“We aim to establish strong connections with industry stakeholders, distributors, and consumers, fostering brand recognition and market penetration,” Slater stated.
